Ohayō Matcha Co.
CONTEXT
Ohayō Matcha Co. is a concept brand exploring a thoughtful approach to ready-to-drink matcha. In response to the rise of unauthentic, trend-driven products, it looks back to the cultural roots of Japanese tea ceremonies—centering ritual, intention, and the chawan, a ceramic bowl used in traditional preparation.
Drawing from my own ceramic practice, the visual identity embraces tactile textures and imperfect beauty to evoke a grounded, mindful start to the day.
Logo Design
Packaging
Typography & Color Direction
Campaign Assets