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AT&T: NSAC 2025



CONTEXT


The National Student Advertising Competition (NSAC) is a nationwide, collegiate competition that challenges student teams to develop full-scale advertising campaigns for real-world clients. As part of the University of Oregon’s NSAC team, I worked on a national campaign for AT&T focused on increasing brand love among Gen Z.
INSIGHTReal connection is endangered.
SOLUTIONBy placing this emotional core front and center, we repositioned the brand as not just a provider of service, but an enabler of human connection through emotionally resonant storytelling and human-centered visuals. After months of collaboration, our campaign took first place at districts!
WORKart direction & design
cross-team collaboration